Tokyo is a collection of the chic and smart,
tonkatsu is the embodiment of these characteristics,
and where you find tonkatsu, you find Bull-dog Sauce.
Treasure every encounter
Tokyo is drawing the attention of people around the world as the 2020 Olympic Games approach. It is a rare city in which people can enjoy the latest trends just by stepping outside, while also being home to countless places where one can enjoy the nostalgic ambiance of Edo. Experience the living, breathing essence of Tokyo, from its warmhearted people and atmospheric streets to its dedication to cuisine.
Brimming with emotion
The gentle crunch of crispy breading. The savory flavor of delicately sweet fat. If any dish could be considered the rustic taste of Tokyo, it would have to be tonkatsu -- breaded deep-fried pork cutlet. Tonkatsu’s origins lie in French côtelette, deep-fried meats such as lamb chops. It is said that these transformed into the pork cutlets of Japanese-style European cuisine, and came to be served in set meals, together with shredded cabbage, as tonkatsu. Take this opportunity to try this filling dish, beloved by young and old, men and women alike, as the taste of Tokyo.
Tonkatsu is enjoyed not only in specialty restaurants, but in the home as well. Since the mid-20th century, Bull-dog Sauce has been a fixture in every refrigerator. Bull-dog Sauce’s predecessor, Misawaya, was founded in Nihonbashi, Tokyo, in 1902. It began making “Bull-dog Sauce” brand sauce in 1909. Through constant research and improvements, staying abreast of changes to dietary habits and preferences, it become an unparalleled, essential condiment found in every Japanese home.
- The history of tonkatsu and tonkatsu sauce -
We want visitors to Tokyo
to experience its flavors
and its culture.
According to studies by the Japan Tourism Agency
of the consumption trends
of foreign visitors to Japan,
when asked what they looked forward to when visiting Japan,
the top answer has consistently been “enjoying Japanese cuisine.”
Washoku, or traditional Japanese cuisine,
has been registered by UNESCO
as an Intangible Cultural Heritage.
The number of Japanese restaurants
in other countries is also on the rise.
There is a growing need to experience
authentic Japanese flavor in Japan itself.
As a food supplier,
what can Bull-dog Sauce do to meet this need?
We have engaged in numerous activities,
with varying degrees of success.
These efforts have created in us a strong desire
that people from around
the world experience Tokyo’s cuisine, as well as its culture.
In 2017, we created our new corporate message,
“A constant companion to the joy of eating,”
and we continue to share valuable culinary information.
Where the chic and smart come together.
Tonkatsu is the embodiment
of these characteristics,
and where you find tonkatsu,
you find Bull-dog Sauce.